Video That Funds
the Pengo Ball.
A feature-forward production package to launch the world's first floating, rolling ball cooler on Indiegogo — built to convert viewers into backers before summer 2026.
The Cooler That Does Everything. Now on Camera.
The Pengo Cooler Ball is a first-of-its-kind product — a patented, spherical cooler that rolls, floats, and tows without tumbling its contents. Born in Central Texas and built for the lake, the trail, and the city block, it's a product that practically sells itself once people see it in action.
Our goal is to produce a crowdfunding pitch video for Indiegogo that captures that magic on screen. Inspired by the format of classic viral campaigns like the "Coolest Cooler," we'll build a clean, feature-led video that communicates the "what" and "why" within the first 15 seconds — and keeps viewers watching until the call to back.
With Matthew Wilson leading creative direction from Temple and Jacob Alston bringing outdoor production expertise from the Highland Lakes area, this is a team that knows Central Texas — and knows how to make product video that converts.
What This Video Needs to Do
Every shot, every cut, and every line of VO is engineered to move a viewer from curious to committed.
Communicate the "what" and "why" of the Pengo Ball immediately — before a viewer can scroll past.
Show smooth rolling, floating use, port hatch drink access, bike towing, and the tow bar rack — all in real environments.
Position the Pengo Ball as the new-generation urban cooler — not competing with Yeti, but defining its own category.
Deliver vertical cutdowns for TikTok, Reels, and Shorts to build momentum and email list growth before the Indiegogo go-live.
Speak to active adults 26–65 with discretionary income — water sports enthusiasts, cyclists, and urban outdoor lifestylers.
Produce a video compelling enough to support a 7-figure crowdfunding performance goal on Indiegogo.
How We'll Shoot It
Clean, punchy, and feature-led — built for the scroll-stop moment.
Simple, clean, feature-led storytelling. No bloat. Just the product doing its thing, with tight VO and punchy cuts.
Water + city + trail. Not rugged survival — this is the cooler for the person who bikes to the lake and floats back.
Same framing, different environments. The cooler in the exact same spot — on a beach, on a trail, rolling down apartment stairs.
Camera mounted to the bike, looking back at the Pengo Ball rolling behind. Short, punchy, and immediately shareable.
VO script developed with Chad — tightened for pacing, clarity, and feature callout timing. On-screen text labels reinforce key specs.
Sourced locally — approximately 60/40 male/female talent to reflect the actual audience breakdown from Pengo's social data.
The current prototype is 3D printed — not final roto-molded durability. We'll film beauty and product hero shots first, then seal the main lid before water sequences. Any features not physically present will be handled via controlled framing or optional CAD animation.
What's Included in Every Package
From first creative brief to final export — we run point on the entire production.
We lock every creative decision before a camera turns on. A tight brief, an approved script, and a production plan built around your prototype means zero wasted shoot days.
Central Texas, On Camera
We're shooting where the product lives — and where the audience dreams of being.
Every Asset You Need to Launch.
Choose Your Package
Three tiers built to match your timeline, budget, and campaign ambition. All packages include 2 revision rounds and full export deliverables.
Customize Your Package
Add what you need. Skip what you don't. Every add-on is priced transparently.
Working Backward from End of April
A tight but achievable schedule — built around your Indiegogo launch window.
Simple, Transparent Terms
50/50 split — half to lock the dates, half when you see the first cut.
Two structured revision rounds are included in all packages. Round 1 covers structure, pacing, and major changes. Round 2 covers final polish — graphics, timing, and audio. Additional revision rounds are available at $300 each.
Let's Make the Video That Funds the Pengo Ball.
Reach out to Matthew or Jacob directly to confirm your package, ask questions, or discuss a custom scope. We'll send a simple agreement and invoice and lock in production dates within one business day.